Insights.
We blend the power of behavioral economics with established research methodologies to deliver unique and innovative insights.
Our approach revolves around the concept of "mixed methods," combining the strengths of various qualitative and quantitative techniques to unlock a comprehensive understanding of human behavior.
Behavioural Interviews
In-depth interviews and Focus Groups to understand beliefs, motivations, barriers and norms for choices and behaviours
Benchmarking
Product and program benchmarking with market leaders/competitors.
Literature Reviews
Scouring the academic literature for theory-based insights to practical problems.
Choice Modeling
Identifying predictors of choices, decisions and behaviours using behavioural economic models
Willingness to Pay
Estimating optimal pricing using latest preference elicitaion techniques
Persona Creation
Creating clusters of audiences based on psychological, cognitive and economic similarities.
Competitor Analysis
Multi-dimensional competitor comparisons on aspects such as price, features, go-to-market, delivery etc.
Behavioural Audit
Identifying barriers and enablers within product and customer journeys.
Behavioural Analytics
Finding patterns and behavioural insights in existing data
Experimentation
Deploying RCTs and Quasi-experiments to identify effects of behavioural change solutions